The BA Creative Industries Management study programme adapts all-time management classics to the complex and dynamic world of the cultural and creative industries and the broader creative economy. Communication, culture, and arts as well as entrepreneurship have been added to the course to develop your critical understanding and diverse skill set.

During your studies, you can focus on four areas: Music, Visual Arts, Creative Writing or General Creative Industries Management. This English-language programme in the heart of cosmopolitan Berlin attracts German students who cherish learning and working across cultural boundaries, as well as international students from all over the world. You become part of a diverse, international, and supportive community whose members co-create their learning experiences on a day-to-day basis




Media and Creative Industries

  • Creative Industries & Businesses5
  • Business Strategy5
  • Research Skills5
  • Concentration I: Music/Visual Arts/Creative Writing/General5
  • Media Studies5
  • Creative Entrepreneurship Introduction Lab5

In the first semester, you will dive into the world of creative industries, visit places and speak to practitioners from different fields. You will learn to analyse business models, research cases, and apply management tools and entrepreneurial strategies. You will be able to analyse and interpret different media and art forms. You will tackle your first practical assignment right away and work on a project in one of the following focus areas: Music, Visual Arts, Creative Writing or General Creative Industries Management.



Marketing and Communications

  • Marketing and Society5
  • International Marketing Management5
  • Concentration II: Music/Visual Arts/Creative Writing/General5
  • Languages5
  • Concentration III: Music/Visual Arts/Creative Writing/General5
  • Intercultural Communication5

In the second semester you explore marketing as a socio-economic and cultural practice. You become acquainted with international marketing strategies and intercultural communication and study a foreign language. You will also work on another interdisciplinary project from one of the four focus areas with your fellow students and develop your organisational and personal skills



Digital Work

  • Digital & Marketing Communications Management5
  • Digital Media Technology5
  • Digital Production5
  • Concentration IV: Music/Visual Arts/Creative Writing/General5
  • Media Law5
  • Languages5

In this semester you will be able to apply digital and marketing communication management strategies, and work with digital media technology to create your own digital content. This is framed by media law so that you can handle contracts and deal with issues of copyright, trademarks, and licensing. You will also carry out another practical project from one of the four focus areas.



Managing Finances

  • Accounting5
  • Finance5
  • Concentration V: Music/Visual Arts/Creative Writing/General5
  • Lab Project5
  • Project Management5
  • Research Methods I (Qualitative & Artistic)5

Being able to gain funding, working with budgets and writing invoices for your work are essential skills in the creative industries and beyond. In addition to accounting and finance topics, you will learn about and apply structured project management concepts and methods in a social or sustainability-oriented practical project. You also develop your management research methods while learning about innovative artistic approaches to research. Additionally, you will carry out an entrepreneurial project in the SRH Start-up Lab Berlin.



Internship / Study Abroad / Incubator

In the fifth semester, you will either do an internship at a company of your choice, assisted by our career service team, an exchange semester at a university abroad or take part in an incubator for your entrepreneurial business idea at the SRH Start-up Lab Berlin. The internship/exchange/incubator semester corresponds to a student workload of 750 hours and is worth 30 credit points



Leadership & Career Development

  • Creative Career Development5
  • Organisation & Leadership5
  • Public Relations & Artist Management5
  • Concentration VI: Music/Visual Arts/Creative Writing/General5
  • Research Methods II (Qualitative & Quantitative)5
  • Concentration VII: Music/Visual Arts/Creative Writing/General5

You will learn to communicate strategically with different audiences in the Public Relations & Artist Management seminar, and will be able to apply these techniques to further your own leadership style and professional success in the modules Creative Career Development and Organisation & Leadership. Another module on Research Methods will prepare you for the upcoming Bachelor's thesis. You will also work on your final practical project.


Research & Innovation

  • Innovation Management5
  • Creative Entrepreneurship Innovation Lab10
  • Cultural Theory & Popular Culture5
  • Bachelor's Thesis10

You will learn how to further innovation, to develop organisations and entrepreneurial ventures, and to drive change in the context of a growing demand for innovative approaches in the business and creative world. This is linked to critical analyses of Popular Culture, as we find ever-changing creative newness in global TV and media products. Finally, you will be writing a Bachelor's thesis on a self-chosen topic, supervised by our professorial staff that have internationally-recognized research and practical expertise in a variety of creative, cultural and management areas



  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
  • Motivation letter
  • CV
  • Proof of English language proficiency
  • Copy of your identity card or passport



  • Duolingo 95 Pts
  • TOEFL 87 ibt (direct recording)
  • TOEFL 79 - 86 ibt (with additional agreement)
  • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150)
  • IELTS (academic) 6.5 average - deviations from this rule are governed by the current version of the Language Centre's guidelines
  • CAE (grade A, B, or C)
  • CPE (grade A, B or C)
  • FCE (grade A, B or C)
  • Pearson English Test Academic (PTE-A) 59 points



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