Overview

The B.A. in Advertising & Brand Communication is your entry into the international creative industry. You will learn to understand and successfully address target groups, to use text and images consciously and purposefully and to confidently design excellent communication for different media.

From market analysis, innovation development, strategic brand positioning and brand design to the development of convincing advertising campaigns, you will learn all the skills required for an international career start in companies, organisations and agencies.

Berlin as a creative stage and important location of the creative industries is your very special source of inspiration for sustainable and unique creation. Numerous projects are carried out with real partners under professional conditions, so that you have the chance to get plenty of practical experience during your studies

 

PROGRAMME STRUCTURE

1. SEMESTER

 

  • Advertising Conception (Advertising Techniques, Communication Concept + Positioning)5
  • Marketing I (Business Models, Marketing Management)5
  • Brand Design (Corporate Design, Packaging Design)5
  • Advertising Film I (Film Theory, Storyboard + Animatic, Basics in Advertising Film)5
  • Consumer + Advertising Psychology (Perception + Activation, Motivation + Attitude)5
  • Communication Sciences (Models + Research)5

 

2. SEMESTER

 

  • Writing for Advertising I (Copy Writing, Headline, Rhetorics)5
  • Creative Strategies I (Advertising Strategies, Creative Brief + Big Idea)5
  • Advertising Design I (Image, Colour, Typography, Sketch + Final Draw)5
  • Market Research I (Quantative + Qualitative Methods, Survey Design)5
  • Photography for Advertising (Product + People Photography, Campaign)5
  • Elective5

 

3. SEMESTER

 

  • Marketing II (Nonprofit + Social Marketing, Marketing Ethics)5
  • Creative Strategies II (Innovation Strategies, Design-Driven Innovation)5
  • Writing for Advertising II (Advertising Videos, Crossmedia + Transmedial)5
  • Media Sciences (Models + Research)5
  • Design Lab (Design Research, Free Design Project)5
  • Project/Campaign/Pitch (Interdisciplinary Project)5

 

4. SEMESTER

 

  • Content Strategies (Content Marketing, Storytelling)5
  • Media + Account Planning (Media + Channel Planning, Budgeting, Art Buying)5
  • Elective5
  • Lab Project5
  • Advertising Design II (Art Direction)5
  • Project/Campaign/Pitch (Interdisciplinary Project)5

 

5. SEMESTER

 

  • Internship/Semester abroad (Work Experience or Student Exchange Programme)25
  • Free Project (Independent Project Work, Exposé + Presentation)5

 

6. SEMESTER

 

  • Creative Strategies III (Advertising Futures, Weak Signals + Trends)5
  • Interactive Design (Digital Media + UX, Interactive Advertising)5
  • Motion Design (Animation in Advertising)5
  • Market Research II (Empirical Research)5
  • Statistics (Data Analysis + Indices, Analysis Software)5
  • Advertising Film II (Production Scheduling, Production, Post Production)5

 

7. SEMESTER

 

  • Media Law + Media Management (Copyright + Licensing)5
  • Narrative Environments (Brand Spaces, Exhibition, Spatial Storytelling)5
  • Application + Career (Entrepreneurship, Application + Career Coaching)5
  • Advertising + Society (Cultural Studies, Contemporary Cultural Research)5
  • Bachelor's Thesis10

 

ENTRY REQUIREMENTS

  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
  • CV
  • Portfolio with approx. 10 creative works* (more information)
  • Proof of English language proficiency
  • Copy of your identity card or passport

 

ENGLISH LANGUAGE REQUIREMENTS

  • Duolingo 95 Pts
  • TOEFL 87 ibt (direct recording)
  • TOEFL 79 - 86 ibt (with additional agreement)
  • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150)
  • IELTS (academic) 6.5 average - deviations from this rule are governed by the current version of the Language Centre's guidelines
  • CAE (grade A, B, or C)
  • CPE (grade A, B or C)
  • FCE (grade A, B or C)
  • Pearson English Test Academic (PTE-A) 59 points

 

CAREER PROSPECTS

  • Strategic planner
  • Account manager
  • Concept designer
  • Copy writer
  • Media designer
  • Art director
  • Content creator


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