From language use both privately and publicly to communication in careers and organizations to cross-media and social media - digital media communication studies facilitate advanced linguistic and communications fundamentals and enable one to competently work with different media formats of linguistic communication.

The focus of this course of study is on application-oriented, career-relevant questions and new, innovative research fields, such as e-humanities. It opens up perspectives to linguistic-communicative actions in electronic communication and interaction environments, digital action templates, and development trends. Media convergence and cross-media, mobile communication, and the "internet of things" are all taken into account.

After their studies at RWTH graduates are able to work in the application field of an increasingly digitalized linguistic-communicative world, supported by methods and theories. This includes the strategic or intentional use of language, its meaning and interpretation in political argumentation, and the task-specific design of communication processes in professional contexts. Additional focuses include communication studies and cognitive-ergonomic aspects. This program facilitates skills in assessing how humans interact and communicate with digital forms of media what meaning cognitive, communicative, and linguistic abilities have for interface design tailored to users.

Programme Structure

The course of study is primarily composed of mandatory modules, in which students can choose from seminars that thematically differ. The second academic year offers the opportunity to determine a focus from among

  • History of Visual Communication
  • Cost Management
  • Technology and Culture

Furthermore, students have the option to independently advance their studies during the mobility window during the second academic year.

Program Structure (simplified, beginning in winter semester)

Semester Module Topics
Semester 1 (WiSe)

Basic Module
Introduction to the Discourse of Knowledge and Methodology

Research Methods
Research Methods
Forms of Representation of Science

  Advanced Module
Language and Media I

Language and Media
History of Visual Communication I

Semester 2 (SuSe)

Advanced Module
Language and Media II

Language and Media
Media Didactics
Cost Management

History of Visual Communication II
Technology and Culture


Immersion Module 1
Media in Business and Technology

Corporate Communication
Project Accompanying Research

  Practical Module 1 Internship
  Immersion Module 2
Media Use, Usability, and Acceptance
Comprehensibility und Usability
Semester 3 (WiSe)

Immersion Module 2
Media Use, Usability, and Acceptance

Usability, User Diversity, and Acceptance of Technology
Media Use, Usability, and Acceptance
Media Communication Research Topics


Immersion Module 3
Media in the Public Space

Corpus Linguistics
Public Language Use
Public Relations

Semester 4 (SuSe) Practical Module 2
Mobility Window
Master's Thesis

Entry Requirement


  • First university degree, required qualifications according to the examination regulations
  • Proficiency in German

Career Prospects


The Master's program in Digital Media Communication prepares students for careers in the following fields:

  • Communication in Organizations
  • Media Communication
  • Design, Assessment, and Optimization of Digital Communication Services
  • Public Relations
  • Continuing Education the Fields of Media Communication, Cross-Media, and Interface Design (Communicative and Cognitive Usability)

Graduates from the Digital Media Communication program are particularly qualified for these career fields, because they possess advanced knowledge about the structure, function, and means of digital communication and interaction formats. They can methodologically implement this knowledge in different fields of application in professional practice. They have particularly learned how to formulate digital communication so that it is appropriate for both the situation and the target group - an ability that is becoming increasingly important in numerous career fields. Furthermore, the Master's course of study enables to students to conduct research in the field.

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