Overview

Marketing managers assume a key position in national and international companies: They design the central marketing and brand strategy, are responsible for the identification and evaluation of target groups and their needs, play an essential role in product development and marketing and contribute significantly to a company’s success through the development and implementation of communication and marketing concepts. Our Master’s degree programme prepares you for a career in marketing, sales and brand building with the perfect combination of specific marketing knowledge and general management know-how

 

What you will learn from us

The Master’s degree programme prepares you for different management roles with a focus on Marketing Management:

  • You deepen your expertise in marketing and sales-related issues – with a focus on international corporate governance.
  • Using practice-oriented concepts, you acquire skills in the areas of planning, implementation and control as well as international market launch and market development strategies.

  • You also train soft skills such as communication and intercultural competence in addition to methodological skills.

 

ENTRY REQUIREMENTS

Studying at the IUBH supports and challenges you. Here is what you need to become part of our university.

  • Bachelor's degree in Business, Management, Economics or similar from an accredited university (3 year programme or equivalent to 180 ECTS)
  • Final grade of at least "Satisfactory" (Minimum grade point average equivalent of 3.0 according to the German grading system)
  • Proof of English proficiency: Academic IELTS 6.0 / TOEFL IBT 80 points / PTE 56 points (overall) / Duolingo 95 points / Cambridge Advanced or Proficiency

If you have a Bachelor´s degree of 3 years from fields other than Business or Management you can still access this Master by doing our Business-Preparation Semester (Path2Master).

Just send us your application and our Admission team will guide you on your different options.

 

CAREER PROSPECTS

  • Communication Manager
  • Brand Manager
  • Marketing Manager


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