Advertising university photo


As a branch of economics, business administration (BWL) is a special, interdisciplinary form of social sciences. In it, economic activity is viewed from the company's individual economic perspective. Business administration is thus differentiated from economics, which deals with macroeconomic processes. In the bachelor's degree in business administration at the University of Potsdam, a high scientific level is consistently dovetailed with a sound application-oriented content.The Bachelor's degree in Business Administration at the University of Potsdam provides a comprehensive spectrum of basic and advanced business management knowledge in areas such as bookkeeping, accounting, corporate finance, banking, marketing, organization, human resources management, start-up and innovation management and business informatics, as well as in the areas of mathematics and statistics as central methodological ones Basics. In addition, vocational skills are taught in connection with the acquisition of key qualifications, for example in the field of law.A specialty of the business administration subject in the two-subject bachelor's degree is the combination of the first business administration subject with an almost equally important second subject such as public law. This allows the individual qualification profile to be broadened. Business administration is also offered as a second subject in conjunction with another first subject.


The bachelor's degree has a modular structure. Within the modules, the course content is thematically summarized in different study and teaching forms. A fixed number of credit points as well as certain study and examination achievements must be achieved in each module


First subject

Second subject

Orientation and basic knowledge  54 LP 48 LP

Compulsory modules

54 LP

12 LP

1. Introduction to business administration  6 LP 6 LP
2. Bookkeeping 6 LP 6 LP
3. Introduction to organization, leadership and personnel 6 LP -
4. Introduction to Marketing 6 LP -
5. Annual accounts  6 LP -
6. Management in the digital age 6 LP -
7. Controlling, cost and performance accounting  6 LP -
8. Investment  6 LP -
9. Financing 6 LP -
Elective modules
If you choose business studies as a second subject, you have to choose six modules of 6 CP from the above-mentioned modules of numbers 3-9.
- 36 LP
Technical methods  18 LP -

Compulsory modules:

  • Introduction to business informatics
  • Mathematics for Economists I 


12 LP -

module One module has to be chosen.

  • statistics
  • Basic methods of empirical social research 


6 LP -
deepening 6 LP 12 LP

One module must be chosen in the first subject and two modules in the second subject.

  • Organization and management
  • Organizational Behavior & Human Resource Management
  • Marketing Management I
  • Marketing Management II
  • Controlling
  • Auditing and corporate governance
  • Group accounting and international accounting
  • Taxes
  • Sustainable innovation management
  • Company formation
  • Public Management 1
  • Public Management 2
  • Bank management
  • Financial management
  • Application systems in industry, trade and administration
  • Business process management
  • Corporate and competitive strategy
  • Subject-specific module abroad in Business Administration I *


Key competencies 30 LP -
Basic academic skills 12 LP -

Scientific methodology of business administration

Bachelor project

6 LP

6 LP



Compulsory elective modules
From the Studiumplus offer, modules with a minimum of 12 CP or a maximum of 18 CP must be taken. An internship lasting several weeks or the modules Foreign Language I and Foreign Language II are recommended (especially the acquisition of English skills at level C1 of the Common European Framework of Reference or at the level of UNIcert III is recommended). As an alternative to a Studiumplus module, students can also complete another compulsory elective module with 6 CP from the specialization area.
18 LP -
bachelor thesis  12 LP -
total 2 0 LP 60 LP


Studying business administration requires good analytical thinking and abstraction skills. In some areas of business administration, complex relationships are analyzed with the help of mathematics and its methods. Students should therefore have an affinity for mathematics. Since the bachelor's degree prepares for possible international use and English texts are used in teaching, you should also have a good command of written and spoken English.


The aim of the bachelor's program is to offer students an initial qualifying and well-founded business education with universal professional opportunities. After completing your degree, you will have an overview of the interrelationships of the subject of business administration and will be able to apply basic methods and knowledge to solve practical problems.

The framework conditions of business management change very quickly in practice (e.g. with regard to the legal, market-related or technological environment). In addition, new and individual customer requests and expectations as well as the associated challenges are constantly developing. In a scientifically sound and practice-oriented environment, our graduates acquire the ability to independently develop a wide variety of solution strategies and present them convincingly.

Graduates' subsequent areas of activity are diverse: they are in demand in all public and private companies and organizations, e.g. in industry and trade, in the banking industry, in insurance, in business and personnel consultancies or other service areas, in public administrations (e.g. in Municipalities or in state and federal ministries), in non-profit institutions, in international organizations or in the areas of media, culture and politics.


Request info

Want to know more about this program, Art - Design? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

Contact Information

whatsapp chat