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Data and Discourse Studies is an interdisciplinary course in discourse analysis with a focus on research data. Discourse analysis deals with the relationship between language, knowledge and society. The focus is on merging language analysis with historical, sociological, philosophical or political science research areas. In addition, there is the close interlinking with digital and IT approaches. A central point is the handling of research data, their processing and digital analysis. At its core, research data from the humanities and social sciences are spoken language and written texts. The course is about how to collect, organize, analyze and interpret these.



Unter den Bedingungen von Big Data sind Discourse Analysts wichtige Komplementärfiguren zu Data Scientists, gerade auch in Wirtschaftsunternehmen. Die Berufschancen von Absolventinnen und Absolventen sind entsprechend positiv zu werten, und zwar in allen Berufsfeldern, in denen Daten nicht nur rechnerisch verarbeitet, sondern zielgruppenorientiert sprachlich aufbereitet werden z.B. für Strategiepapiere, Reportagen, Hintergrund-Dossiers oder Unternehmensberichte. Konkret qualifiziert der Studiengang z.B. für die Zukunftsberufe Datenjournalismus, Marketing, Marktforschung, Public Relations, Unternehmensberatung und Unternehmenskommunikation.

In addition to studying, it is also fundamentally important to gain your own practical experience in relevant institutions at an early stage, to prove your general suitability for practice and to establish contacts. The prospect of a good position is increased by the willingness to move professionally, also abroad. A good command of the English language is particularly recommended if you have an international focus.

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