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Benefit from an innovative, competence-oriented teaching approach that combines leadership and marketing know-how. The curriculum helps you to build up specialist knowledge in the field of marketing analytics in order to be able to base decisions on empirical analyzes and to be able to make strategic management decisions. 

In addition to classic and marketing-specific management modules, you will also strengthen your soft skills as well as analytical, leadership and communication skills. When you graduate, you will be in high demand on the job market thanks to your expertise in marketing analysis, big data and consumer behavior.






  • Fundamentals in Management and Economics5
  • Strategic Management5
  • Organizational behavior5
  • Elective I5
  • Marketing Intelligence I (Consumer Behavior and Psychology, Marketing Strategy, Empirical Research)10


  • Trust and Collaboration5
  • Marketing Management5
  • Scientific Writing / Master's Seminar5
  • Applied Project / Internship5
  • Marketing Intelligence II (Consumer Buying Decision, Marketing Analytics, Consumer Insights)10





  • Corporate Social Responsibility and Business Ethics5
  • Elective II5
  • Master's thesis20th




  • University or technical college degree (Bachelor or Diploma)
  • at least 2 years of relevant professional experience
  • Proof of language proficiency in English
  • Motivation letter
  • curriculum vitae
  • Copy of ID



  • Duolingo 95 pts.
  • TOEFL 87 ibt (direct admission)
  • TOEFL 79 - 86 ibt (with additional agreement)
  • TOEIC 785 (Listening / Reading 785, Speaking 160, Writing 150)
  • IELTS (academic) 6.5 in average. Deviations from this are regulated in the current version of the Language Center's guideline
  • CAE (grade A, B, or C)
  • CPE (grade A, B or C)
  • FCE (grade A, B or C)
  • Pearson English Test Academic (PTE-A): 59 points.

Applicants whose mother tongue is English or who have an English-language school leaving certificate and / or degree can be exempted from providing evidence.




  • Management positions in the field of Strategic Marketing Intelligence
  • Digital Marketing Manager
  • Marketing Research Manager
  • Customer Insight Specialist

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