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Overview

Our programme is designed for you to explore different management disciplines and deepen your knowledge in the field of marketing.

Our curriculum includes topics such as brand management, communication, online marketing or consumer behavior as well as practical projects that help you develop your creative, social and analytical skills.

 

We offer you the opportunity to complete your studies within 3 or 3.5 years, so you can follow your own path. Choose between:

  • International Experience Track | 3.5 years duration (7 semesters): internship/semester abroad (6 months) + internship in the final semester (14 weeks) included
  • Fast Track | 3 years duration (6 semesters): internship in the final semester (14 weeks) included

 

PROGRAMME STRUCTURE

1. SEMESTER

 

  • Principles of Business Administration I5
  • Marketing5
  • Brand Management5
  • Brand Management in Depth: Developing a brand5
  • Applied Business Mathematics5
  • Languages I (German or Spanish)5

 

2. SEMESTER

 

  • Principles of Economics5
  • Digital Business: Applied Business Information Systems5
  • Digital Business in Depth: Digital Website Project5
  • Consumer Insights: Getting to know the customer5
  • Statistics I5
  • Languages II (German or Spanish)5

 

3. SEMESTER

 

  • Finance and Investment Management5
  • Accounting5
  • Launch Strategy: Getting a brand to market5
  • Launch Strategy in Depth: Developing a launch strategy5
  • Statistics II5
  • Languages III (German or Spanish)5

 

 

ECTS

4. SEMESTER

 

  • Business Simulation & Dynamics in Business and Society5
  • Knowledge and Innovation Management5
  • In Depth: Lab Project5
  • Business and Civil Law5
  • Communication5
  • Social Competence5

5. SEMESTER

 

  • Organisational Behaviour and Human Resource Management5
  • Strategy and Leadership5
  • Quantitative and Qualitative Research Methods5
  • Study Project10
  • Career Coaching5

6. SEMESTER

 

  • Fast Track: Academic Methods3
  • Fast Track: Internship15
  • Fast Track: Bachelor's Thesis12
  • International Experience Track: Internship or Study Abroad30

 

7. SEMESTER

International Experience Track only

  • International Experience Track: Academic Methods3
  • International Experience Track: Internship15
  • International Experience Track: Bachelor's Thesis12

 

ENTRY REQUIREMENT

  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). If you have not graduated yet, we also accept your last interim certificate.
  • Proof of English language proficiency
  • Curriculum vitae
  • Copy of your passport/ID

 

English language requirements 

  • Duolingo 95 Pts
  • TOEFL 87 ibt (direct entry)
  • TOEFL 79 - 86 ibt (with additional agreement)
  • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150)
  • IELTS (academic) 6.5 average - please see Language Centre guidelines if results differ
  • CAE (grade A, B, or C)
  • CPE (grade A, B or C)
  • FCE (grade A, B or C)
  • Pearson English Test Academic (PTE-A) 59 points

 

CAREER PROSPECTS

  • Marketing and product manager
  • Brand strategist
  • Market and consumer researcher
  • Marketing and business consultant
  • Positions in advertising and communication


Request info

Want to know more about this program, Art - Design? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.


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