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Overview

Marketing and sales managers face an increasingly complex and interactive variety of tasks. The tasks include, for example, development of national or international brand and product strategies, and planning of target group-specific product and marketing concepts or the design of successful sales processes.

Have you already gained some work experience after completing your first degree and would you like to expand your knowledge in this field and your general management skills to reach the next level in your career?
Then our MBA with a major in International Marketing is the right choice for you. With an optimal mix of specific marketing knowledge and general management know-how, the MBA prepares you well for a career in marketing, sales and brand building.

 

What you will learn from us

The MBA gives you expert and general management know-how and will help you develop your individual methodical skills:

  • You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
  • You will actively work on your soft skills such as communication skills and intercultural awareness.
  • You deepen your expertise in marketing and sales-related issues – with a focus on international corporate governance.
  • Using practice-oriented concepts, you acquire skills in the areas of planning, implementation and control as well as international market launch and market development strategies.
  • You also train soft skills such as communication and intercultural competence in addition to methodological skills.

 

ENTRY REQUIREMENTS

Studying at the IUBH supports and challenges you. Here is what you need to become part of our university.

  • Bachelor's degree from an accredited university (3 year programme or equivalent to 180 ECTS)
  • Final grade of at least "Satisfactory" (Minimum grade point average equivalent of 3.0 according to the German grading system)
  • At least 1 year of full-time professional and relevant experience after your Bachelor´s graduation (internships do not qualify)
  • Proof of English proficiency: Academic IELTS 6.0 / TOEFL IBT 80 points / PTE 56 points (overall) / Duolingo 95 points / Cambridge Advanced or Proficiency

Just send us your application and our Admission team will guide you on your options.

 

CAREER PROSPECTS

  • Communication Manager
  • Brand Manager
  • Marketing Manager


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Contact Information

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