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Overview

You manage international marketing and advertising campaigns, working with partners, colleagues and agencies around the world: With a Master’s degree in International Marketing you can take over marketing management in a global company.
During your studies, you intensively study consumer behaviour in international markets and work on topics such as brand management, pricing and sales from a strategic and operational perspective. You discuss current topics in marketing practices and marketing research and use case studies and group work to apply the concepts you have learned to issues in practical marketing.

 

PROGRAMME STRUCTURE

The Master’s degree programme prepares you for different management roles with a focus on Marketing Management:

  • You deepen your expertise in marketing and sales-related issues – with a focus on international corporate governance.
  • Using practice-oriented concepts, you acquire skills in the areas of planning, implementation and control as well as international market launch and market development strategies.
  • You also train soft skills such as communication and intercultural competence in addition to methodological skills

 

ENTRY REQUIREMENTS 

Studying at the IUBH supports and challenges you. Here is what you need to become part of our university.

  • Bachelor's degree in Business, Management, Economics or similar from an accredited university (4 year programme or equivalent to 240 ECTS)
  • Final grade of at least "Satisfactory" (Minimum grade point average equivalent of 3.0 according to the German grading system)
  • Proof of English proficiency: Academic IELTS 6.0 / TOEFL IBT 80 points / PTE 56 points (overall) / Duolingo 95 points / Cambridge Advanced or Proficiency

If you have a Bachelor´s degree from fields other than Business or Management you can still access this Master by doing our Business-Preparation Semester (Path2Master).

If you have a Bachelor´s degree of 3 years you can still access this Master by doing the TASC examination.

Just send us your application and our Admission team will guide you on your different options.

Aptitude Test TASC

The TASC examination is used to determine if you have the knowledge and skills necessary to successfully pursue the IUBH degree programme to which you are applying. Preparatory study materials are available on our CLIX learning platform to all candidates who will be taking the test. The materials include further literature references and detailed instructions that make it possible to work, for the most part, independently in preparation for taking the test.

 

CAREER PROSPECTS

  • Communication Manager
  • Brand Manager
  • Marketing Manager


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