You manage international marketing and advertising campaigns, working with partners, colleagues and agencies around the world: With a Master’s degree in International Marketing you can take over marketing management in a global company.
During your studies, you intensively study consumer behaviour in international markets and work on topics such as brand management, pricing and sales from a strategic and operational perspective. You discuss current topics in marketing practices and marketing research and use case studies and group work to apply the concepts you have learned to issues in practical marketing.
The Master’s degree programme prepares you for different management roles with a focus on Marketing Management:
Studying at the IUBH supports and challenges you. Here is what you need to become part of our university.
If you have a Bachelor´s degree from fields other than Business or Management you can still access this Master by doing our Business-Preparation Semester (Path2Master).
If you have a Bachelor´s degree of 3 years you can still access this Master by doing the TASC examination.
Just send us your application and our Admission team will guide you on your different options.
Aptitude Test TASC
The TASC examination is used to determine if you have the knowledge and skills necessary to successfully pursue the IUBH degree programme to which you are applying. Preparatory study materials are available on our CLIX learning platform to all candidates who will be taking the test. The materials include further literature references and detailed instructions that make it possible to work, for the most part, independently in preparation for taking the test.
Want to know more about this program, Art - Design? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.