Marketing managers assume a key position in national and international companies: They design the central marketing and brand strategy, are responsible for the identification and evaluation of target groups and their needs, play an essential role in product development and marketing and contribute significantly to a company’s success through the development and implementation of communication and marketing concepts. Our Master’s degree programme prepares you for a career in marketing, sales and brand building with the perfect combination of specific marketing knowledge and general management know-how
The Master’s degree programme prepares you for different management roles with a focus on Marketing Management:
Studying at the IUBH supports and challenges you. Here is what you need to become part of our university.
If you have a Bachelor´s degree of 3 years from fields other than Business or Management you can still access this Master by doing our Business-Preparation Semester (Path2Master).
Just send us your application and our Admission team will guide you on your different options.
Want to know more about this program, Art - Design? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.