The course leading to the “Master of Science in Management and Marketing” degree at Freie Universität Berlin provides students with the key qualifications they need to optimally prepare them for future high demands and expectations in business and science. The Master’s program in Management and Marketing promotes the acquisition of business management skills in technical, conceptual and social terms on both a theoretical and a practical level. In order to develop technical management competence, well-founded knowledge, heuristics and problem-solving know-how in management and marketing are conveyed. It forms the basis for further training.
However, knowledge and, above all, the ability to apply and implement this is only part of what is expected of graduates from a university of excellence. In order to be able to structure the increasingly complex problems in the management area, a well-developed conceptual competence is also of great importance. This should be developed by the students through the solution of complex cases, the structuring of new problems and fields of knowledge, through debates and the preparation of a master's thesis.
Both competencies require a third, social competency, in order to be effective. In this study program, it should be actively promoted through the development of problem solutions in a team, participation in group discussions, role plays and projects. Highly motivated teams are to be formed through the close interaction between the students and the lecturers.
The global networking of science and companies also requires social skills to be integrated into intercultural skills. This particularly includes the ability to operate successfully in foreign countries, languages ??and cultures and to participate in multicultural teams. The third semester therefore takes place as part of an exchange program abroad at one of our partner universities.
The ultimate goal is to provide our graduates with theoretical and practical business management skills as well as the ability to critically reflect.
To be admitted to the master’s degree, applicants must demonstrate the following requirements:
Ability to work independently and scientifically on topics from the areas of "management" or "marketing" Evidence is provided by submitting a corresponding academic thesis for the degree program or an academic seminar paper with at least 15 pages of text from the areas mentioned. In order to recognize group work, the individual contribution must be explicitly marked and comprise at least 15 pages. The term “management” describes the operational control functions as an independent research area and encompasses the sub-subjects “leadership”, “organization”, “personnel” and “strategy”.
The master’s course comprises the study areas: compulsory area with three subject areas and elective area
The structure and process of the course are regulated by the course regulations. It contains detailed descriptions of the content and qualification goals of each individual module and an exemplary course plan. The examination regulations define the type and requirements of the examination performances of the modules and the master’s examination. In the regulations, the credit points (CP) for each module or event as well as the workload in hours for the entire course are specified.
Further detailed information on the structure can be found on the website of the degree program.
Modules in the 1st, 2nd and 4th semester are taught in German, modules in the 3rd semester in English.
If possible, the third semester should be completed at a foreign partner university.
The master's thesis should show that the students are able to independently work on and present a research task using scientific methods. After successfully completing the study program, the university degree Master of Science (M.Sc.) is awarded.
Modules of the course
|Subject methods of empirical research|
|module||Basics of empirical research|
|module||Multivariate Analysis Methods and Qualitative Research Methods I|
|module||Multivariate analysis methods and qualitative research methods II|
|module||Buyer behavior and marketing communication|
|module||Marketing case studies|
|module||Leadership and organization|
|module||Management of inter-organizational relationships|
|module||Case studies on management|
Elective area (within the modules there are options between different courses)
|module||Selected topics in marketing research|
|module||Selected topics in management research|
Graduates have in-depth scientific knowledge and advanced professional skills.
The Master’s degree in Management & Marketing provides the scientific basis for working as a specialist and manager in the areas of personnel, marketing, management, knowledge management, consulting and for scientific activities in these areas.
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