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In Frankfurt or in Hamburg, the Master in Data Analytics & Management empowers managers with the skills and competences to create purpose and data-driven organisations to lead digital and business transformation.

Managers are required to foster purpose driven innovation and motivate organisational change through new and disruptive technologies. Our students acquire skills in big data, digital transformation, communication and leadership which are all required to manage digital transformation in an ever-changing world.

LG1 Expert Knowledge and Comprehension of Management and Data Analytics to Drive Innovation and Transformation

Graduates will have an in-depth knowledge and a critical understanding of the key theories, methods and techniques to identify, analyse and to implement business and digital transformation processes. They will have a profound knowledge of the parameters and instruments necessary for driving innovation and transformation.

LG 2 Usage and Development of Knowledge of Data-driven Innovation and Processes

Graduates will analyse the business' status quo and design creative solutions for data-driven innovation and business transformation. They will consult businesses professionally and proficiently.

LG 3 Effective Communication and Cooperation

Graduates will be effective communicators and project leaders in practical business contexts. They will write, present, discuss and defend research-based findings in interdisciplinary fields of research. Graduates will contribute to team performance.

LG 4: Professionalism and Self-Image

Graduates lead and support data- and purpose-driven innovative business transformation. They will base their professional activities on in-depth theoretical and methodological knowledge and they will develop those further. They have a thorough and critical understanding of their ethical and legal responsibilities. They will reflect upon their decision-making processes.

  • Compatible with full-time work
  • Possibility to begin in March at our Hamburg campus or in October at our Frankfurt campus
  • Block lectures take place during 7 weeks (over 3 semesters)
  • A combination of technical, strategical and data-driven organisational skills
  • Current trends such as Blockchain, Machine Learning, Data Science and AI
  • Our lecturers are specialised with state-of-the-art scientific knowledge and are experienced in managing digital transformation

  • Cooperation with SAP Innovation Center

  • Extensive network of industry experts and potential employers

  • Access to our AI Lab at Frankfurt location
  • New, modern campus and study centres in the centre of Frankfurt and Hamburg with direct and quick access to airport and train connections


  • A first academic degree (Bachelor, Diploma or equivalent)
  • Preferably 2 years of relevant work experience
  • Excellent written and spoken English skills* (TOEFL - 90 iBT/IELTS 7.0 or equivalent) 
  • Successful participation in our admission interview

*Please note: Language proficiency waivers are possible for candidates, who have competed a previous degree in English, lived in an English speaking country for longer than a year or whose work language is English (confirmation from employer required).


Students participating in this programme aim at deepening and advancing their already sophisticated career to the next level by adding innovative and revolutionary components, competences and methodology as well as objectives for their businesses. Our graduates are qualified to lead in areas such as consulting, project management, executive management and business analytics, digital transformation and change management etc.

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