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The degree in Technical Business Administration / Automotive Industry (B.Sc.) creates the ideal conditions for a career in the automotive industry.

Our faculty is located in the heart of the German automotive industry - in the direct vicinity of automobile manufacturers such as  Daimler or Porsche and automotive suppliers such as Bosch or  Mahle. The best conditions for studying that really meets the requirements of this dynamic industry .

The automotive industry is going through a disruptive change, everything is changing. Our degree program is also changing: We are modernizing, thinking about the future and we are preparing students to accompany and promote the change later in their job. The automobile manufacturers and the supplier industry operate internationally, teams and departments work together from different countries and continents. Our degree course imparts the necessary social skills through modern project work, business simulation games and through early contact with companies and people from the field.

The changing ideas of meaningful mobility offers and the need to protect the environment and resources require a variety of new developments. Through our studies, you will be optimally prepared for the resulting challenges in the field of tension between business administration and technology .


You will work at the interfaces between business administration and technology in industrial and service companies in areas such as:

  • Marketing, product management, technical sales, sales and after sales , key account management
  • Purchasing, procurement, supply chain management
  • Production management
  • Project management
  • Controlling, accounting and finance

The course is primarily oriented towards the requirements of the automotive and automotive supplier industries. However, all players in this industry are closely networked with one another. So you can work wherever you need an understanding of technology and data. Basically you are a trained project manager after graduation, which is a big advantage over a purely technical degree. Industry and business need people who speak both languages, have an interdisciplinary education and can consider both areas in everyday life.

If, after or during your studies, you recognize an inclination for one or the other topic, you of course have the option of adding a technical or an economic master’s degree to your bachelor’s degree and thereby developing your strengths in your area of ??interest.

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