Overview

The course combines the fields of journalistic craft, multimedia production, content marketing and social media, web design and web technologies as well as media law and media ethics framework. The work of the online editor is more determined by technical requirements and creative tasks than with editors in the classic media. The online editors also acquire specific methodological competence in the areas of usability and online research. 

PROGRAMME STRUCTURE

From the conception of a website to the production of texts, videos and audios to media law issues - the online editing course provides a wide range of practical skills and a scientific foundation. The course content includes:

  • Journalistic basics and practice
  • Multimedia production for the web (video, audio)
  • Social media and content marketing
  • Online editorial management
  • Web design and UX
  • Search engine optimization (SEO) and web standards
  • Media and Communication Studies
  • Web science
  • Methods of empirical social research
  • Media law and media ethics

Develop interdisciplinary skills in projects

Project-based work is characteristic of the online editing course. In exercises, laboratory internships and projects, the students acquire and deepen the ability to work in a team, take on leadership roles and optimize their time management. You will learn the target group-specific planning, conception, organization, implementation and evaluation of web projects. They regularly use the special working techniques of online editors in practice. 

Use scientific foundation

The course enables students to work scientifically as well as to use methods of communication, media and web science and thus prepare students for a further master’s degree and, if necessary, for a doctorate. In addition, dealing with subject-specific theories should enable a critical assessment of one's own role in later professional life.

Set individual priorities

An extensive, partly interdisciplinary compulsory elective offer gives the students the opportunity to set individual priorities or to deepen the course content in a targeted manner. Flexible topics are offered that take up trends and developments in the subject area of ??the web.

Plan stays abroad

In the 5th semester there is the opportunity to do an editorial internship abroad. In addition, the 4th and 6th semesters are ideal for a stay at a foreign university.

ENTRY REQUIREMENTS

210 ECTS

CAREER PROPSECTS

Graduates of our degree program work in the online editorial offices of media companies and publishers, companies from all sectors, authorities and non-governmental organizations. They are also active in agencies as social media experts, content producers, user experience designers or concept developers. There are also some examples of successful company start-ups or self-employed activities among our graduates. There is a sustained need for well-trained, interdisciplinary content specialists on the job market for media professions.


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